Jammu, 25 August 2026 — Mahindra & Mahindra’s Jammu Motor Vehicles LLP unveiled the revolutionary BE 6 SPORTEQ today at its B C Road showroom. The launch marks a significant milestone in the evolution of electric SUVs, combining cutting-edge technology with sporty aesthetics.
This new series expands upon the acclaimed BE 6, giving customers varied dynamic experiences. The Chief Guest for the event, Sh Arvind Gupta Ji, Hon’ble Member of the Legislative Assembly of Jammu & Kashmir, praised the vehicle’s features and its potential to transform the automotive landscape in the region.
The BE 6 SPORTEQ series starts at an attractive price of ₹ 11.45 Lakh, offering a flexible Battery as a Service (BaaS) model. The introduction of the BaaS allows customers to pay ₹ 3.75 per km, ensuring affordability and eco-friendliness in electric mobility.
Mr. Vineet Aggarwal, Managing Partner of Jammu Motor Vehicles LLP, expressed excitement about the BE 6, stating, “The BE 6 has captured the imagination of owners since its launch in November 2024, becoming the most talked-about Mahindra eSUV.” He highlighted the emotional connection that the BE 6 series inspires among owners, setting the platform for the new SPORTEQ lineup.
The BE 6 SPORTEQ showcases innovative features including a futuristic digital cockpit with three screens and six TEQ Suites, driven by Google Gemini technology. This suite of features aims to provide an unparalleled driving experience, making every journey more intuitive and engaging.
The event also introduced two special editions of the SPORTEQ series: the Launch Edition, with Graphite Storm exterior and Racing Tan leatherette interiors; and the Formula E Freedom Edition, which highlights Mahindra’s racing heritage with its unique sportier design.
Alongside performance enhancements, the BE 6 SPORTEQ promises seamless updates through over-the-air (OTA) software, available to existing BE 6 owners starting January 2027. This reflects Mahindra’s commitment to keeping their vehicles at the forefront of technology.
Customers can select from an array of variants in the SPORTEQ series, ensuring a tailored experience to meet various preferences. The availability of 12 striking color options, including four new shades, further heightens customer appeal. Each variant introduces unique ground-breaking features that align with the Software Defined Vehicle (SDV) philosophy.
As part of their expansion plans, Jammu Motor Mahindra continues to diversify across various vehicle segments, including commercial vehicles with several showrooms established across Jammu province. Mr. Aggarwal highlighted their readiness to serve customers through a vast network that emphasizes premium and personal SUVs.
During the event, Chief Guest Sh Arvind Gupta Ji emphasized the significance of the BE 6 SPORTEQ as a statement of India’s technological prowess and environmental responsibility. “The BE 6 SPORTEQ is not just a vehicle — it represents our commitment towards sustainable mobility,” he stated, acknowledging Mahindra’s role in advancing electric vehicle technology.
The unveiling drew not only customers but also dignitaries from banking, finance sectors, and the automotive industry, all eager to witness Mahindra’s latest innovation. Deliveries for the BE 6 SPORTEQ are set to commence on the auspicious occasion of Onam, allowing customers to experience the power of electric performance while celebrating the festive season.
As Jammu Motor Vehicles LLP continues to set benchmarks in customer service and innovation, the BE 6 SPORTEQ positions itself as a leader in the electric vehicle market, redefining the driving experience for consumers in Jammu and across India. The dealership’s commitment towards mechanical excellence, coupled with an enhanced electric mobility framework, solidifies its role as a pivotal player in the region’s automotive growth.
For more information, interested buyers may contact Jammu Motor Mahindra’s General Manager, Mr. Pawan Kumar Kohli, at +91 8899915444 or via email at gmsales@jammumotormahindra.com.
